The essence of ‘Ivy Dental Practice’ is captured through keywords that define its character - classy, exclusive, and earthy. The brand’s personality is inspired by a timeless and classic aesthetic that boasts high quality and professionalism. An essence of earthy character borrowed from natural hues and textures remains prevalent through the proposal to not only symbolize the ivy plant but also to induce an organic element that resonates with a humanistic approach to make patients feel at ease. Overall, the visual identity designed exudes a style that is minimal yet sophisticated, allowing the brand to entail a versatile, simple yet unique appeal.